B2B tyre dropshipping: how to sell without holding stock
Real-time product feed, wholesale prices and direct delivery to the end customer. How the tyre dropshipping model works and what margin you can build.
Contents
Tyres are heavy, bulky and available in thousands of size variants. That is exactly why they are close to ideal for dropshipping: nobody can afford to stock every combination of width, profile, diameter, load index and season. With a real-time feed you can list tens of thousands of references without tying up a single euro in goods.
How it works, step by step
- 1
Connect the feed
You get access to the REST API or the product feed (XML, JSON, CSV, XLSX). It includes size, brand, pattern, season, EU label, stock and your wholesale price.
- 2
Build your selling price
Apply your own markup rule — percentage, fixed or per category. The price shown in your shop is yours; we neither see it nor set it.
- 3
Receive the order from your customer
The customer pays you, in your shop, with your payment methods. The commercial relationship stays exclusively yours.
- 4
Pass the order to us
Manually from the platform or automatically via API. We confirm stock and prepare dispatch the same working day if the order arrives before cut-off.
- 5
We deliver straight to your customer
A parcel without any of our promotional material, with documents in your company name. You receive the tracking to pass on to your customer.
Why tyres work well in dropshipping
- Huge catalogue: over 100,000 references, impossible for a small shop to stock.
- Actively searched demand: the customer knows the exact size they need, so product-page conversion is high.
- Predictable seasonality: two clear peaks a year, easy to plan advertising around.
- High storage cost — the no-stock advantage is bigger than with small products.
- Natural reordering: a customer who bought a set returns in 3-5 years, and fleets return annually.
The margin you can build
Margin depends on the brand tier and how aggressive your market is. In practice our partners run higher markups on budget and lower ones on premium, where online pricing is very transparent. The table below is guidance, not a guarantee.
| Tier | Typical markup | Note |
|---|---|---|
| Premium | 8-15% | Highly comparable online; sold on trust and delivery |
| Mid-range | 12-22% | Best profit zone for smaller shops |
| Budget | 18-30% | Price-sensitive customer, little direct comparison |
| RADBURG own label | 20-35% | No comparison pressure, controllable margin |
What to sort out first
Dropshipping does not remove your responsibility towards the end customer. You need clear return and warranty policies, accurate EU label information and a support flow that can answer technical questions (load indices, fitment, OE markings). We take care of stock and delivery; the customer experience stays yours, and that is where the difference is made.
Zero capital tied up in goods, zero warehouse space, a complete catalogue from day one. Your only investment stays in selling.
Getting started
Open a B2B account, request feed access and receive the documentation together with a Postman collection for testing. A typical WooCommerce integration takes a few hours; for custom platforms we estimate one to three days. If you prefer, we can do it for you.
Want your wholesale prices?
Open a B2B account and see real stock and your own discount grid on every product within minutes.
Frequently asked questions
Short answers to what partners ask us most often.
What is B2B tyre dropshipping?
It is the model where you sell tyres from our catalogue without holding stock: you take the order and collect payment from the end customer, while we ship the goods directly to the delivery address with documents in your company name.
Does the end customer see that the goods come from you?
No. The parcel contains no TyreCenter marketing material and the accompanying documents are issued in your company name. The relationship with the end customer stays exclusively yours.
How often is stock in the feed updated?
Availability is returned in real time on every API request. For scheduled feeds the import frequency is configured per package, and the actual reservation happens when the order is confirmed.
What happens if a product sells out between order and dispatch?
We notify you immediately and propose equivalents in the same size and performance class. If you do not accept an alternative, the order is cancelled at no cost.
Do I need technical skills to integrate?
For WooCommerce, no — there is a native feed and step-by-step documentation. For custom platforms you need a developer, or you can choose the implementation-support package where we build the integration with you.
